EMDG

𝙊𝙑𝙀𝙍𝙑𝙄𝙀𝙒 The EMDG stands for the ‘Export Market Development Grant’ and reimburses up to 50% of eligible export promotion expenses above $5,000. 𝙀𝙈𝘿𝙂 𝙂𝙍𝘼𝙉𝙏 Did you know the government will pay for almost half of your marketing costs? But there is a catch… It is only if you are marketing your product overseas. The Australian population only represents less than 0.5% of the world’s population Do you have a product that can be easily distributed overseas like software or information technology? If so, why limited yourself to Australia? 𝘽𝘼𝘾𝙆𝙂𝙍𝙊𝙐𝙉𝘿 The EMDG, administered by Austrade, encourages small- and medium-sized Australian businesses to develop export markets by providing grants for promotional activities. 𝙀𝙇𝙄𝙂𝙄𝘽𝙇𝙀 𝙀𝙈𝘿𝙂 𝙀𝙓𝙋𝙀𝙉𝘿𝙄𝙏𝙐𝙍𝙀 You may claim for EMDG expenditure on specific export promotional activities undertaken during the financial year before the application period. For your first EMDG Application you may claim expenses incurred over the last two financial years. Nine categories of activities can be claimed in the EMDG Application. Overseas representatives – all costs to have an overseas representative act on your behalf Marketing consultants – the cost of engaging a consultant to undertake export market research Marketing visits – the cost of travel such as airfares plus $350 per day for accommodation. Free samples – the cost of providing free samples of the product you are promoting for export Trade fairs, seminars, in-store promotions – the cost of participating in an international trade fair Promotional literature & advertising – the costs of promotional material, such as brochures and websites Overseas buyers – the cost of bringing potential buyers who are non-residents to Australia Registration and/or insurance of eligible intellectual property – payments made to patent and trademark attorneys