Emelai

Emelai is a technology startup using Machine Learning/Artificial Intelligence cognitive computing to create automated Habit Formation digital platforms. Content Architecture is a set of tools based on neuroscience and behavioral economics to create hyper-personalized messages (science based “nudges”) targeted to the specific cognitive profiles of individuals and sent at the appropriate time. Thousands of studies have proven that the combination of tailoring messages to the users’ decision making style along with the right timing and framing, when used consistently and repetitively is effective in getting people to make the right choice and encourage Habit Formation. Emelai's Content Architecture embodies these cognitive instruments in a set of algorithms and software tools that are seamlessly integrated in our customers digital platforms and cost effectively automate the process of Habit Formation. This enables our customers to efficiently deploy user-facing resources and effectively influence user behavior by getting them hooked to their digital platform – more sales, more loyalty, more customer retention, more money made.