Emerald Thinking

We are Emerald Thinking, an independent boutique data driven experience agency. We turn data into human insights to power brilliant customer experiences. We’re born from a passion for data and all it can tell you about human behaviour to uncover hidden value, efficiencies, revenue for your business and above all better experiences for you customers. Why are we different? 1. Data Agencies need a database to work their magic, right? Not us. The world is full of digitally connected consumers leaving billions of footprints that contain ridiculous amounts of insight. We blend email, web, social, app and search data together to uncover your different consumer groups and put you in their shoes to experience what they do. Unlocking new ways to improve their experiences and your revenue. 2. Of course, we still love a database! By blending database transactions with digital footprints we’re constantly raising the bar on how data can be used in business. Developing techniques to uncover Return on Engagement as well as Return on Investment. But more excitingly, turning this into a model to predict the content, creative, communications and channel mix your customers need to get them to purchase. 3. We don’t just tell you what your Customers do and their explicit needs. We use a human lens to unlock their implicit needs; what they love and hate, their passions, motivations and barriers to purchase. Getting you closer to your Customers than ever before. 4. As Arthur C Clarke once said ‘you can’t solve a problem on the same level it was created. You have to rise above it to the next level.’ And that’s why we constantly innovate to challenge how data can help brands better understand their consumers and their business. Tracking current and future consumer trends to evolve human insights as consumers behaviours and needs evolve. Ask us about our Climate Impact Tracker. So that’s us! Grab a coffee with us to hear more, contact us at Claire.aldous@emeraldthinking.com