Emi Jay

A brand founded on bold femininity, supported by high-quality hair products. Both effective and effortless, Emi Jay takes a rare approach to hair and beauty, offering reliable essentials and a strong community. In 2025, Emi Jay is thrilled to reach a major milestone: launching in Sephora. This exciting new chapter signals a period of growth and visibility, allowing us to share our signature products with even more customers who are passionate about both hair and self-expression. With an ever-expanding product line and a loyal, engaged community, Emi Jay has grown into a leading force in the hair care world, now available at top retailers such as Revolve, Selfridges, Bloomingdale's, Urban Outfitters, and, of course, Sephora.