EMIRIUM Labs

A global network of astonishing individuals across the fields of medicine, science, design, and media. Our roots lie in the bond of two close friends, and one fabulous idea: to skip the beauty regimens and have a single totipotent product. Powerful, but also a simple pampering, life-improving, daily ritual. And ideally… it wouldn't cost a fortune either. Short of alternatives, EMIRIUM was born. We are actively working to bring you Platinum Dreams™ — the result of a long, restless and uncompromising research process with a mission to challenge the number of functions a single cream could truly perform. Coordinating with a network of five Japanese labs, we asked our scientists to disrupt the perception of a single cream's capabilities. The goal: to concentrate complex skincare regimens into a single formula that has over 20 beneficial outcomes, not just one. Our ethos was clear from the beginning: creating the most advanced cosmetic cream in the world without any cut corners, and no investors. We didn’t want any external pressures that could have rushed our quality control. We wanted a safe product that returned amazing results, and that we were confident enough to publicly put our names onto. Beyond this, we went well above the industry standard of claim substantiation, going as far as using lasers to map the skin surface to quantifiably prove, without doubt, that we made something extraordinary. PLATINUM THETA BOOST™ Is the proprietary technology we developed to include in our exclusive formula that uses real liquid platinum to provide a source of quantum gravity, captivating our agents in a 3D platinum helix, and maximizing their absorption. Through perseverance, we have pushed all boundaries and created an unmatched and potent combination of functions in an elegant, bold, unisex application. We invite you to enjoy it with us as we launch in the city where the impossible is merely reality, Dubai. Arriving April 1, 2022