Emma Up

Emma Up is a mobile app startup, designed to help people sleep better - for good. Its revolutionary tailored program enables users to achieve sustainable behavior change which results in long-lasting sleep improvements - different to meditation and sleep trackers. Backed by the world's leading sleep brand - 'Emma - the Sleep Company', Emma Up's mission is nothing short of becoming the world's leading sleep app. Already live in 4 countries with our MVP, we're moving fast and are leveraging the existing marketing engine of 'Emma - the Sleep Company' as our rocket growth engine. We're hiring - so join us on a crazy ride to bringing actual sleep improvements to the world! Why are we so passionate about improving people's sleep? Did you know that 45% of adults say they feel sleepy during the day, that 34% of adults don't get enough sleep during the night & that 30% of adults suffer from a sleep disorder? These numbers are alarming, considering that sleep is a human’s greatest superpower. In fact, poor sleep has a severe impact on your life. Low energy, low productivity, weaker immune system, higher stress & shorter life expectancy are just some of the consequences of poor sleep. Our tailored step-by-step program is disrupting the sleep app market. We believe that users need to be empowered to make the needed changes if we want to improve their sleep. And for that it will be key that users truly understand sleep aswell as why certain habits & behaviors are important for good sleep. That is why our Emma Up app is crafting a tailored program for our users which leads to sustainable behavior change & long-lasting sleep improvements – different to solutions like meditation (off-the-shelf ad-hoc solution) & sleep trackers (not actionable). These sleep improvements will significantly ‘up’ our users’ life quality.