Emma Intelligence

The $100 billion personal care industry faces a massive, yet immeasurable waste problem. While sustainability efforts have traditionally focused on packaging, significant waste also comes from unsold, returned, expired, and unused products — a challenge the industry struggles to track and address. Emma Intelligence was created to address this blind spot. At the heart of our technology was a proprietary AI expert system encoded with the reasoning of industry experts to generate the Emma Score, a personalized product satisfaction prediction, delivered to shoppers through a mobile barcode scanning app. This helped consumers make smarter, more confident purchase decisions in-store while reducing the likelihood of product returns and post-purchase waste. Each product lookup also generated real-time shopper data for brands and retailers, providing early insights into shifts in consumer demand to inform multi-million dollar inventory and purchasing decisions. Emma pioneered a vision for AI-powered, sustainable, and personalized retail experiences — contributing to a movement that continues to reshape how consumer brands approach inventory, waste, and engagement.