emoLab

The E(motions)M(achines)O(rganizations)Lab at Ted Rogers School of Management (Toronto Metropolitan University) is a new neuroscience-based research platform that studies consumer emotions in various marketing settings. Located at the heart of Toronto (Yonge & Dundas), the EmoLab specializes in consumers’ physiological responses. It investigates how affective processes such as emotions and empathy affect subsequent judgments, decision-making, and behaviors. The EmoLab offers consumer neuroscience research, workshops, training, and speaking engagement services. The EmoLab is directed by Dr. Mathieu Lajante, Ph.D., Associate Professor of Marketing at the Ted Rogers School of Management (Toronto Metropolitan University). Dr. Mathieu Lajante is an expert in consumer neuroscience and psychophysiology. He published numerous academic papers on consumers’ emotions through a neuroscience approach. His current interest relates to interactions between consumers and service robots at the organizational frontline and how consumers’ emotions shape service interactions with AI-based service encounters.