Empirical Path

At Empirical Path, our web analytics, A/B testing and tag management consultants focus only on measuring your marketing and online presence. Our Web Analytics Implementation Practice fixes and enhances web analytics implementations, often through Tag Management Systems from our Partners Segment, Tealium and Google Tag Manager. Whether you've installed software from our Partners Google Analytics 360, Adobe and Mixpanel -- or from IBM or KISSmetrics -- Empirical Path will make your metrics more trusted, complete and actionable. Our Reporting & Advisory Practice tells the story behind your numbers by creating custom reports and translating data into business insights. We synthesize web analytics, advertising, marketing automation, social and CRM data into dashboards using automatically updated spreadsheets, Klipfolio and Tableau, then draw findings and recommendations from the visualizations each month or quarter.