Emplify Biz

Creating EPIC content is only a half work done. Getting your co-workers (all of them) to share with their network is another half. How to make your employees to advocate your brand in true & meaningful interactions with your audience on social media? Employee advocacy's goal is to motivate and enable your employees to participate in your company's marketing efforts by participating in activities and sharing company messaging with their personal social networks. Employee advocacy is the promotion of a product, service, or brand as a whole by employees of a company via personal social media platforms etc. More info: https://emplify.biz Employees' collective social networks are ten times larger than a corporate brand, according to our research. As a result, your advocacy program's impact can be greatly expanded. But it's much more than just getting more eyes on your content. Employee shares are thought to be more genuine than corporate shares, and people are more likely to interact with the material. Employee shares have a click-through rate that is twice that of corporate shares. If you're still on the fence about employee advocacy's effectiveness, IDC reports that interest in the notion has surged 587 percent in the last year alone. While both paid and advocacy marketing have distinct advantages, you should choose the strategy that best suits your needs as a company. One that optimizes your marketing efforts, piques your target audience's attention and maximizes your return on investment. If you're having trouble deciding where to begin, Emplify.Biz is a best-in-class brand advocacy tool that makes the process easier. It makes it simple for your staff advocates to find and distribute brand material, and the leader-board keeps everyone involved and motivated. Also, you can use the stats in the leader-board to reward top-performing employee advocates. Please feel free to drop us a note at support@emplify.biz if you have any questions or need a demo.