Worth of Women

Our mission: to build an ecosystem & a movement around the economic impact of reproductive rights. Our Vision: We imagine a world where valuing reproductive rights is normalized, celebrated & protected. The challenge: After Roe vs Wade was overturned, we needed to quickly find a way to spread education around the repercussions of this policy change would mean in traditionally anti-abortion areas of Texas. Our Solution: We ran a successful billboard campaign seen by over 3.1Million Texans over the course of 7 days during the 2022 primaries — shifting the conversation around “what is pro-life?” in 25 of the most red & purple districts. We joined together a group of men & women to take on the “Ending the War on Women (WOW)" - promoting the importance of women's reproductive rights in Texas and beyond. End the WOW was started as a passion project between the founders of Dos Mundos Creative and Cara Caulkins Communications and Born Into This when Roe vs. Wade was overturned. Within the course of 2 months, just through word-of-mouth within our network, we grew the group to over 200 executive business leaders in Texas, with supporters across the nation and grew our core board leadership team to 12 and raised enough money to quickly turn around and run the billboard campaign. Since, we have released a pro-women voter’s guide, a 2024 Report of the Value of Social Equity and have many other exciting initiatives to announce in 2024.