Enterprise Research Group - Market Research

Enterprise Research Group, LLC is a full-service market research and consumer insights services company. Based in the Washington D.C. Metro area, we offer a host of creative and cost effective quantitative and qualitative research solutions and offerings to clients in travel and tourism, technology, education, non-profit and other industries. Our goal is to ask the right questions and deliver the right solutions to our clients. We take pride in our consultative and holistic approach to research and bring more than twenty years of experience in market research industry in both the client and provider sides. Since 2010, we have engaged in many projects and variety of research methodologies: • Quantitative: Online surveys, In-Person (Intercept) surveys, Telephone surveys, Web Intercept surveys • Qualitative: In-Person Focus Groups, Online Focus Groups, In-person, online, and telephone In-Depth Interviews (IDI) • User experience research • Online communities and panels • Secondary research and competitive analysis • General research consulting: Needs assessment, planning and execution of projects Our research solutions include, but are not limited to: • General market research and profiling • Brand awareness tracking and equity evaluation • Customer satisfaction and loyalty • Market segmentation • Strategic planning • Pricing research • Communications research including marketing, messaging, and advertising research • Website and Web Application usability/user experience testing (desktop and mobile) • Membership research • Market sizing and assessment • Competitive analysis/intelligence