Epsom-It, Inc.

Millions of people suffer every day from nerve and muscle pain, including peripheral neuropathy - painful and damaged nerves in the feet, ankles, legs and hands. Epsom-It is a unique, patent-pending, drug-free lotion of super-concentrated pure Epsom Salt fortified with arnica and capsaicin that gives relief to both nerve pain and muscle pain. The brand has two product lines, one product line focused on a muscle recovery lotion, and the other product line focused on a nerve pain relief lotion. Its different product lines work fast to soothe the “pins and needles” discomfort associated with nerve pain, and achy muscles associated with muscle pain. Both products target separate consumers and have slightly different ingredients, but are based on the original, natural Epsom-salt formula. Epsom-It started as a fast growing Amazon brand that has significantly invested in product development and poised for growth in 2022 as an omni-channel brand. Epsom-It is a small, women-owned business that has grown significantly over the past few years. It was led by a great team of students and won the Columbia Venture Competition in partnership with Columbia Business School in 2021, and is currently in the running for the FedEx Small Business Grant for 2022.