EqualVoice

“Seeing is believing” EqualVoice, an initiative launched by the Ringier Group, harnesses the power of journalism and technology to champion gender equality. It was launched in November 2019 by CFO Annabella Bassler and co-founded by Katia Murmann. The core mission of EqualVoice is to amplify women's visibility in the media, addressing the disparity where 72% of Swiss media reports focus on men—a figure that aligns with the global statistic of 75%, as reported by the Global Media Monitoring Project 2020. Central to this mission is the "EqualVoice-Factor," a semantic algorithm that measures the representation of women in text, images, and videos. Validated by ETH Zurich, this tool provides scientifically documented insights into media content. Beyond measurement, EqualVoice offers editorial teams resources like the book “the EqualVoice Mindset” or the newly developed EqualVoice Assistant,an AI-based tool to promote conscious and inclusive content creation. The initiative also facilitates workshops and maintains a Female Experts List to ensure diverse voices are featured in media narratives. Expanding its reach, EqualVoice has been integrated into 32 media brands across seven countries, collectively reaching 50 million users.. Through these efforts, EqualVoice strives to create a media landscape where women and men are equally represented, fostering genuine and diverse role models for society.