Equity Payment, Inc.

Another great carousel fromTom Pestridge. Here's some nuance for each concept that'll help you use them better: 1. Benefits are more emotionally powerful, but features still help convert customers. Use them to appeal to the rational side of people's brains. 2. Think about how you might be able to create "desert island" levels of demand without limiting supply. You might not be able to, but it's worth considering. 3. Data is an asset. Try to collect as much high-quality contact info in every stage of your funnel, from blog posts to sales pages. 4. Stories sell well, but they need a foundation of a good offer behind them. Don't think that sales is all just emotion-based persuasion. Quality matters. 5. People are buying outcomes, but the product is the engine that helps them get there. Explain why your engine is good at delivering. 6. Service businesses can limit the amount of clients they take. Product businesses can run limited-time sales, enrollment, etc. Either way, make your scarcity real. 7. Make a point of collecting as much social proof as possible. Don't just do it when it's time to build a landing page. Do it constantly, and automate the process. 8. Start with educated guesses, make an attempt, then use data to guide you from there. Data is by far the best teacher. 9. Risk reduction is a broader topic than just refund guarantees. Go through your marketing material and reduce risk everywhere you can. Which of those do you like best?