I am proud to possess over 24 years private label and branded work experience gained in Europe, the US, the Russian Federation and China!
My first exposure to private label was during my first marketing position at Melitta North America. I managed the day-to-day operations of private label customers, Loblaw’s (Number one Canadian retailer) and Goya (US distributor of Spanish foods). In addition, I had a major role in the development of a new coffee maker for Kraft/General Foods’ Gevalia coffee club. As a result of the experience, I developed a strong desire to work in private label.
Since I saw the need for private label to leverage classical marketing principals, I learned product management and brand management at Kimberly-Clark and Mars Confectionery respectively.
My first break into private label arose at SCA Hygiene Products in Germany where I worked on the launch of a new private label category within the business and was successful in applying marketing practices to SCA’s private label customers across Europe to secure long-term contracts.
While at SCA, I learned about Daymon Worldwide, the world’s leading private label broker" and developed a strong desire not only to work at Daymon but in Germany due to my family heritage.
In early 2007, I achieved my goal to work at Daymon in Germany. I successfully developed private label across several categories at Germany’s 10th largest retailer, Globus. Aside from the private label new product development, I worked with Globus to develop targeted marketing programs and effective merchandising strategies.
With my passion for private label and strong entrepreneurial spirit, I decided to use my wealth of experience to launch my private label consulting business over 7 years ago!
Speaking Engagements
Presented “Multiple Availability” at B2BCG Purchase Director/Private Label Conference, 2011, Moscow
Presented “Private Label Paradigm” at B2BCG Fresh Food Retail, 2014, Moscow
Presented “Private Label Paradigm” at Own Brand Conference, Kyiv, 2015
Presented "Private Label Manufacturing" at B2BCG Private Label Conference, 2017, Moscow
Book Editor
"Private Label in Europe" and "Private Label Uncovered" by Koen de Jong
Company Details
- Employees
- 45
- Founded
- -
- Address
- 373 Tom Leighton Point Rd, Milbridge,maine 04658,united States
- Industry
- Manufacturing
- NAICS
-
ManufacturingBeverage and Tobacco Product ManufacturingMiscellaneous ManufacturingTextile Furnishings MillsOther Textile Product MillsOther Miscellaneous ManufacturingCarpet and Rug MillsCurtain and Linen MillsTextile Bag and Canvas MillsAll Other Textile Product MillsJewelry and Silverware ManufacturingDoll, Toy, and Game ManufacturingOffice Supplies (except Paper) ManufacturingSign ManufacturingAll Other Miscellaneous ManufacturingRope, Cordage, Twine, Tire Cord, and Tire Fabric MillsAll Other Miscellaneous Textile Product MillsGasket, Packing, and Sealing Device ManufacturingMusical Instrument ManufacturingFastener, Button, Needle, and Pin ManufacturingBroom, Brush, and Mop ManufacturingBurial Casket Manufacturing
- Website
- er-consulting.de
- Keywords
- Assessment of market potential and execution of 8-step category management process, Development of new private brand categories/products, Conduct international supplier sourcing, Initiation and execution of market research, Development of private brand marketing, merchandising strategies, Development of private brand packaging, in conjunction with packaging designers, Analysis of retailer strategies, operations, Optimization of the private brand product development process, Run market checks on the market pricing for your target products, Identify the most relevant buying contacts to position the sampling and tendering of your products, Support at face-to-face meetings with prospects if your samples/tenders prove interesting to them, Conduct Customer Intimacy coaching – going beyond key account management practices to achieve client success.
- HQ
- Milbridge, Maine
Er Consulting Ug Questions
Er Consulting Ug's website is er-consulting.de
Er Consulting Ug's LinkedIn profile is https://www.linkedin.com/company/er-consulting
Er Consulting Ug has
45 employees.
View email and phone details for 45
employees at Er Consulting Ug.
Er Consulting Ug's industry is
Manufacturing
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Er Consulting Ug's categories are Manufacturing
Er Consulting Ug's founding year is 2010
