Agora - Research Laboratory

Areas of Specialization: -Analysis of industrial sectors, markets (consumer-industrial) and trends, -Consumer behavior (e.g., studies on consumer trends, customer satisfaction and consumer behavior; monitoring developments and assessing regulatory interventions on the part of the EU related to the functioning of markets, consumer behavior, environmental regulations as well as consumer protection programmes), -Quantitative measurements and consumer analytics, -Strategic marketing (e.g., development of marketing plans and strategies, and their implementation and evaluation; sales management; data collection and analysis of goods and services that are provided to the Greek, European and international markets; pre-industrial development of innovative products and services, in cooperation with research and business entities in the public and private sectors, -Management consulting, corporate governance and responsibility, and -Business crisis response strategies