Eric Adler Research LLC

Eric Adler Research (EAR) consulting provides intelligence, insight and innovative strategies to the television broadcast, cable, associated media industries and advertisers utilizing these media. This includes: • Research Director – less cost than a full-time research director • Marketing, Promotion, and sales strategy support • Branding, positioning, and building awareness • Strategies for reaching Hispanic audiences • Nielsen Data Expertise - Experienced in working with IT folks to help develop systems based on Nielsen data. • Analyze data and develop presentations to emphasize your network/station strengths • Selection and interpretation of analyses to highlight network/station strength • Understanding your core audiences and how to reach them • Develop training programs for sales and research departments. • Identification and implementation of best practices for sales and research staff • Monitor the vendor sample characteristics (national, local) to keep you and the vendor aware of deviations or deficiencies. • Evaluate current vendors price/performance. Look at alternatives where appropriate • Data mining • Keeping your teams up to date on market and industry trends and Nielsen methodology • Act as Nielsen liaison. Assist with contract negotiations with Nielsen and other vendors