ERMUE

ERMUE is a brand that pursues designing clothes with the modernized Korean traditional images. We put efforts to make unique, high quality clothes, which will provide you with confidence and comfort. - What is the meaning of ERMUE? Ermue is how the Korean dialect word 어무이, which means a mom, is pronounced in English. We decided to name our brand this word because the images and feelings the word has are exactly the qualities we want to contain in our fashion items. 'Comfort,' 'warmth,' 'nostalgia,' and 'always on my side' are the examples. Also, in the Kilmeri language, the word means 'for the first time.' Just like the meaning, we will always try our best to provide the customers with unbelievably comfortable and unique fashion goods, which you probably would have never experienced before.