Erzelli

Erzelli is an international Observatory on Innovation, Technology Transfer and Science and Technology Parks. http://www.erzelli.it Observatory = Beacon "a Beacon is an intentionally conspicuous device designed to attract attention to a specific location. Beacons help guide navigators to their destinations" http://en.wikipedia.org/wiki/Beacon But today Beacons (and iBeacons) are also something more: "Beacons are a low-cost piece of hardware — small enough to attach to a wall or countertop — that use battery-friendly, low-energy Bluetooth connections to transmit messages or prompts directly to a smartphone or tablet. They are poised to transform how retailers, event organizers, transit systems, enterprises, and educational institutions communicate with people indoors. Consumers might even want to deploy them as part of home automation systems." http://www.businessinsider.com/beacons-and-ibeacons-create-a-new-market-2013-12