ET Group

Founded in February 2002 by brothers Mike and Mark Nielsen, ET Group has rapidly evolved into one of the foremost independent distributors of interactive entertainment products across the Nordic region. Our journey from a small, local business to a regional industry leader has been driven by our commitment to offering an unparalleled selection of high-quality products across a wide range of categories. We pride ourselves on our diverse portfolio, which includes Video Games, Electronics, Toys, Beauty & Personal Care, Pet Supplies, DIY Tools, and much more. This extensive product range has been instrumental in establishing ET Group as a trusted partner for both independent vendors and major retail chains. At ET Group, we believe in making business easy and efficient. Our "One-Stop Shop" approach ensures that our customers have access to the best products at the most competitive prices, backed by our commitment to exceptional services including shipping world wide on a daily basis. With a philosophy that no order is too small or too large, we have built and maintained a strong foundation of partnerships, from independent retailers to major e-commerce platforms. Our state-of-the-art 30,000 sqm warehouse houses over 2 million units, spanning more than 35,000 different SKUs. We place a strong emphasis on A-branded goods, ensuring that our customers receive only the highest quality products. Join us on our journey as we continue to grow and innovate, delivering excellence in every aspect of our operations!