Etiquette

Etiquette is an independent design practice specialising in visual identity. The studio is concentrated on the creation, maintenance, rejuvenation and evolution of brands and their output. Etiquette aims to support partners’ cultural and commercial ambitions by creating intelligent visual solutions that transform perceptions. Since its inception in April 2022, Etiquette has produced work for clients in the UK, USA and South Korea. — The studio is run by Josef Clinch, with a network of freelance designers making up the wider Etiquette family. Prior to founding Etiquette in April 2022, Josef spent 9 years at North (London), where he was the senior creative lead. During this time he constructed identities and design systems for household names in the UK and beyond, including Meta (formerly Facebook), Samsung, Zaha Hadid Design, the International Paralympic Committee and The Royal Foundation of the Duke and Duchess of Cambridge.