EveryAGE Counts

EveryAGE Counts is a national coalition of organisations and a grassroots campaign of individuals dedicated to highlighting the social, economic and civic impacts of ageism experienced by older people, and building an Australia that no longer tolerates it. Our vision is “a society where every person is valued, connected and respected regardless of age”. We will achieve this by working in our communities to positively change thinking about ageing, to re-imagine getting older and to set the foundations for current and future generations to age well. Ageism is not benign or harmless. It is pervasive but often hidden. Ageism is highly tolerated, but it shouldn't be. Addressing ageism can help us as older Australians enjoy opportunities to participate in our communities – socially, economically and as full citizens – and enjoy better physical health and longevity. In a world without ageism, older Australians will have more confidence, improved quality of life, better job prospects, better health, and greater control over life decisions.