Every Action Counts Coalition (EAC)

The Every Action Counts (EAC) coalition was launched in June 2021 by the Green Digital Finance Alliance with 14 members, combining 2.7 billion customer base, who congregate around the shared mission to empower people - whether as employees, consumers, investors or other - with green awareness to ultimately drive green action on global scale. The EAC brings together a global network of digital, financial, e-commerce, and consumer services companies with experts in sustainability, and nature and biodiversity conservation. The network will share best practices in empowering individuals to take positive actions in daily life to create planet-friendly outcomes. Each coalition member will endeavour to pursue locally relevant approaches to driving sustainable consumer action by advancing people-centric, tech-enabled and innovation-oriented engagement models. The coalition holds the potential to scale green action as a norm which is encouraged, recognised and rewarded by leveraging technology and business model innovation.