Evil Eye Creative Studio

Hi, there! My name is Hailey Winkleman, and I am a design and communications consultant located in northwestern Illinois. I consult for a variety of businesses and projects in design, communications, and marketing/advertising. I get this question a lot: why Evil Eye? In older societies, seeing was thought of more along the lines of touching – it was active, not passive. You could therefore affect other people by “touching” them with your eyes. To protect yourself from someone doing harm to you with their eyes, you might wear a symbol called an “evil eye.” Despite their ominous-sounding name, these charms are a positive symbol that can still be seen in many places today! I was drawn to this idea through my art history and classics backgrounds; I too believe that seeing is an active process, if more metaphorically than our ancestors thought. Therefore, my brand evolved as my own Evil Eye charm, warding off bad design and protecting clients from unfair dealings.