EVO Digital Calibration

We improve your marketing success in two ways: collecting, segmenting, and analyzing different data points; and turning the information we gather into highly targeted campaigns. THE PROBLEM Small to medium sized business owners are falling into the, well scripted, trap of thinking that all they have to do to grow their business is rank successfully on Google. Thousands of dollars are wasted on bad websites, cheap content, backlinks, etc. and no money is put towards understanding the ideal customer of the business. The world of internet marketing is over saturated with bad strategies that rely primarily on guesswork. THE SOLUTION By collecting, segmenting, and analyzing data, we can understand what is needed to motivate your ideal customer to engage with your business. With data, every word on your website, every picture, social media post, and customer interaction is done for one purpose: to attract people who will benefit from your business, and transform them into brand loyal customers. WHAT “MOTIVATES” At the start of a project we begin by collecting thousands of data points on consumers within your geographic and demographic range. This data is collected legally, and with the permission of each consumer. We then combine these data assets with the customer data that you have collected in order to understand what motivates your ideal client. This is what allows us to create targeted campaigns for all digital fronts. UNDERSTANDING BEHAVIOR The data that we collect gives us a better look at the deep and consistent pull within your ideal customer. This pull is what determines the choices they make and situations they bring about. We use proprietary algorithms, and peer reviewed models of behavior, such as the OCEAN scale of personality, to understand the thought process of customers. With these insights we positively influence consumers to engage with your brand.