Expedition Insight

Freelance on research and insights initiatives as a flexible resource and/or consulting engagements. Specializes in leading strategic and tactical initiatives for: * User Research * Customer Journey Mapping * Workshop Facilitation * Customer Experience Strategy * Brand Equity & Strategy * Advertising/Messaging Development * Segmentation And Targeting * Packaging Communication * Brand Relaunches And Refreshes * Multicultural Research * Product Innovation And Optimization * Claims Optimization * Win / Loss Analysis * Customer Experience * Shopper Insights * Panel Management * Net Promoter® Certified Associate * Solidly skilled in leading entire projects including quantitative and qualitative research design, survey writing & programming, analysis, open-end and transcript coding, report writing, infographics, presenting action items to wide range of business partners from middle management to C-Suite. * Methodologies include focus groups, one-on-one interviews, ethnographies, net promoter score, customer experience programs, max diff and other trade-off analyses, predictive markets, along with straightforward lines of questioning. Software used at expert level are Powerpoint, Word, Qualtrics. All inquiries: theresas@expeditioninsight.com | 404.919.4035