Expedition Zero

Expedition Zero (https://www.instagram.com/ben_expedition_zero/ & https://www.facebook.com/benexpeditionzero) aims at increasing eco-friendly behavior in our society through outdoor adventure trips and viral social media challenges: • Outdoor adventure trips (hiking, cycling, sailing, skiing, paddle-boarding, kayaking, trail-running...) that follow 3 rules as much as possible: Zero new equipment, Zero waste, and Zero carbon footprint! I undertook 7 adventures so far. The last one took place in October: sailing & cycling from Lille to Glasgow COP26. • Eco-friendly challenges on social networks to change people's lifestyles in a fun, educational way. The first challenge I launched was called #nettoietonkm (#cleanupyourmile) and went viral. Other challenges: #cleanyourdata, #sortyourclosetout... Partners: MAIF, Explora Project, SNCF, Flixbus, Triban, Salomon, Itiwit, La Virgule, Simond, Ferrino, Mizuno, Forclaz, Quechua, Manera, Fone, Nabaiji, Explora Project Customers: SUEZ, Les Glénans, Flyeo, Geres, Les Gets, Sources du Lac d'Annecy, La Grave-La Meije, Orcières