Experimark

Prof Adré Schreuder is considered to be the subject matter specialist in the field of customer experience measurement and management. He has over 25 years of experience and advises companies across multiple industries both locally and internationally. Adré Schreuder holds a Bachelors, Honours & Masters degree in Marketing Cum Laude at the University of Pretoria (UP). He completed his doctoral studies at the University of Johannesburg. Adré held various academic positions up to Professor & Head of Department before he became a full-time practitioner in leading Consulta for the last 20 years. Adré held the position as Founder and CEO & CVO of Consulta – a Customer Experience Advisory Consultancy until he sold the company at the end of 2019. His specialties include: Customer Experience Measurement & Management, Customer Satisfaction, Customer Engagement, Customer Loyalty, Customer Service, Service Quality, CVP Design & Testing, Conjoint Analysis, Brand Fitness Analysis, Market Research Leadership. After almost two years of extensive development and innovation a new venture is born. In his new venture Adré will soon publish his first book focussing on an easy to read practical guide how to design, implement, sustain experience management in Small & Medium businesses - a first in the world! The book will be the launch of a series of online training, mentoring and coaching programs for entrepreneurs. It will provide practical, interactive toolkits and template based programs to become a leader in experience management.