Explore Waterloo Region

Founded in 2007, Explore Waterloo Region is the Destination Marketing Organization for Waterloo Region, representing the cities of Cambridge, Kitchener, and Waterloo, along with the townships of North Dumfries, Wellesley, Wilmot, and Woolwich. Nestled in the heart of southwestern Ontario, this vibrant destination blends rural charm with urban energy, creating a unique backdrop for outdoor adventures, lively festivals, and unforgettable local experiences. Explore Waterloo Region fuels tourism revenue by partnering with industry leaders, event organizers, and government stakeholders to spotlight the region’s many strengths. From diverse leisure escapes to hosting world-class meetings, sport and esports events, and group travel, Waterloo Region is a place where innovation and tradition play side by side, and curiosity is always rewarded.