Exruptive

Let’s face it: We are in a rapidly evolving environment where incremental improvements will only leave you further behind. The airport industry is going to need radical new approaches that re-think and re-engineer the entire value chain from check-in-to-gate if we are to be able to create better experiences for passengers and more efficient business solutions for operators and retailers. WHAT WE ARE DOING... Because we are developing sophisticated next generation X-ray screening technologies and combine them with deep insights in passengers' flows and processes, novel communication platforms and business intelligence solutions, we will be able to offer… - A much higher flow in security, reducing or even eliminating waiting and passenger stress through the security process - Highly valuable, hitherto unavailable real time business and operational data to airport retailers and operators - A CAPEX light full service business model that significantly reduces the risk of a crucial technology switch for airport decision makers. WHERE WE ARE GOING... Our ambition is to become the obvious technology and service partner to our customers in the airport industry based on a unique and sustainable competitive position. WHAT IS EXRUPTION? We have defined it thus: Exrupt: To disrupt through the dramatic alteration of the experience of a thing. Exruptive Innovation: An innovation that creates a new market or significantly alters an existing market by offering a radically different experience for some or all of the market stakeholders. Exruptive business model: A new business model evolving around a dramatic change in the experience of a thing, which has the potential to disrupt a market