F17 Apparel

Forever 17 have a story unlike most. Founded in 2016 by Taylor West with two underlining objectives in mind. Firstly, to create a lifestyle brand that is guided by simple principles. To respect the detail and to master simplicity. Secondly, to create a lasting legacy to his brother that lost his life aged only 17 in a tragic accident. Those that know the West family know the devastation that losing Lewis inflicted. They also know how loved Lewis was as a son, brother and friend. His legacy will always live on within the family and friends he amassed in his short life. Taylor wanted to create an ever lasting legacy that would NEVER fade. So a quality clothing brand was born in his honour. This story means that the brand was born from a passion to create a legacy. A desire to spread Lewis’s memory as far afield as possible. With every item sold, comes a smile as we package your goods. Our clients become part of our story. The brand will reflect his personality. Timeless. Stylish. Young and full of Pride. This Brand will last forever.