F5 Shanghai

F5 is a globally recognized creative agency driven by technology. In both 2021 and 2022, F5 was the only independent creative company from China to win awards at the Cannes Lions, often referred to as the "Oscars of advertising", with a total of four Lions and eight nominations in the past five years. We are known for our tech-driven approach, serving tech giants Alibaba, Tencent, and Baidu, with rich knowledge and strong execution in e-commerce, social media, and technology. F5 is particularly skilled in experience marketing and digital growth based on AI, big data, and metaverse. Our innovative tech team consists of members from major corporations such as IBM. F5 is renowned for its international perspective, with branches in Milan and Tokyo, where we gather top creative and production resources from Europe and Asia. Starting in 2021, F5 has formed a deep collaboration with the British creative master Tim Delaney, with the goal of building Chinese brands into world-renowned names. We have helped brands such as Midea Air Conditioning, Nreal, OKX, LingoAce, and Kaluga Caviar conquer overseas markets, as well as helped global brands like Pfizer and Estée Lauder make a splash in the local market. More than 70% of F5's employees have overseas study or work experience, and English is one of our working languages. F5 adheres to a policy of hiring only the best and continuously improving our talent density. Most of our employees graduated from prestigious universities, including Bocconi University in Italy, Central Saint Martins in the UK, Ewha Womans University in Korea, Leipzig Graduate School of Management in Germany, Complutense University of Madrid in Spain, and City University of Hong Kong. We believe that every client deserves to be served by top talent. F5's name comes from the "refresh" button on a PC keyboard. "Don't be the second crab" is our motto. We look forward to refreshing the future with fearless clients and creative partners.