Fintech Association for Consumer Empowerment (FACE)

The Fintech Association for Consumer Empowerment (FACE) is the Reserve Bank of India’s (RBI) recognised Self-Regulatory Organisation for the FinTech sector (SRO-FT). Incorporated in September 2020 as a not-for-profit Section 8 company, FACE serves as the unified voice of India’s FinTech industry—enabling meaningful engagement with regulators, government agencies, media, app stores, and other critical stakeholders. FACE’s mission is to advance a consumer-first, transparent, and responsible FinTech ecosystem. By bringing together FinTech providers, ecosystem enablers, and stakeholders, FACE creates a collaborative platform where innovation and consumer protection go hand in hand. With a membership that spans the breadth of India’s FinTech landscape—across domains, business models, and regulatory classifications—FACE is committed to promoting industry-led standards, responsible innovation, and self-regulation. At its core, FACE seeks to strengthen trust, ensure accountability, and amplify the collective voice of FinTechs and consumers alike, shaping the future of financial services in India.