Fall In Love with the Problem, Not the Solution - A Handbook for Entrepreneurs

*Fall In Love with the Problem, Not the Solution" is a cookbook for entrepreneurs, written by Uri Levine, a two-time unicorn builder. He co-founded Waze, the world’s largest community-based driving traffic and navigation app, which Google acquired for $1.1 billion in 2013, and was an investor and board member in Moovit, the Waze of public transportation, which Intel acquired for $1 billion in 2020. Levine offers mentorship in a book and aims to empower entrepreneurs to build a successful business by identifying their consumers’ biggest problems and disrupting the inefficient markets that currently serve them. Throughout the book, Levine unveils the truth behind the hardship of building a startup, side by side providing a cookbook for entrepreneurs, with the hope that the readers will use the insights and Startips to guide their way and increase their chances to succeed. The book also provides an inside look at the creation and sale of Waze and my second unicorn, Moovit, revealing the formula that drove those companies to compete with industry giants. Levine wrote this book with several audiences in mind: Entrepreneurs & Startup Founders; CEOs; Managements and Boards; Tech professionals; Strategy Leaders; Product Developers; Marketing Professionals; Startups Employees. Basically, every person who wants to realize their idea