FALLON JEWELRY

Designer Dana Lorenz created FENTON in 2006. After obtaining degrees as a painter from the University of Iowa and the School of the Art Institute of Chicago, Dana entered the fashion industry, working for Gucci and Donna Karan. Jewelry design started as a personal endeavor, but her pieces quickly grew a cult following and a collaboration with menswear designer, Alexandre Plokhov of Cloak for runway. Immediate press and retail attention followed, and with a story in American Vogue about the launch, Fenton was soon carried at the top retailers worldwide, including Barneys, 4510, 10 Corso Como, Luisa via Roma, Harvey Nichols and Lane Crawford. FENTON is a modern and architectural collection of profound pieces containing pearls and precious materials. The collection rooted in tradition and elevated by a modern concept. These pieces are a reinvention of pearls and fine jewelry. As a follow-up to the immediate success of FENTON, Dana launched FALLON, a lower-priced diffusion collection of graphic and layerable pieces. The collection evokes the aspirational feeling of fine jewelry, but with a clash of pop references and street sensibility. FALLON is an editor favorite, and both collections are consistently featured in top publications worldwide. Dana has collaborated with ready to wear designers like Proenza Schouler, Thakoon and Prabal Gurung for runway, and occasionally does limited edition capsule collections for retailers such as Opening Ceremony and JCrew. She designs custom pieces for Rihanna, Beyonce and Miley Cyrus and other celebrities for performances and appearances. Italian Vogue recognized Dana as one of their “New Talents” featured in the magazine and celebrated at Milan Fashion Week and she was nominated for the 2010 CFDA Swarovski Accessory Designer of the Year Award. She was a 2011 finalist for the coveted CFDA/Vogue Fashion Fund.