Fallon & Wolf

The largest emerging market for sports and entertainment is hiding in plain sight. Across the world, populations are ageing and life expectancy is increasing annually. Over 90% of the wealth in our societies is now held by people aged over 40. Fallon & Wolf specialises solely in helping sports and entertainment businesses to understand and engage this over 40 market. We build products, services and experiences to encourage these people to become your fans. We are passionate about this group as we are part of this group. We help our clients to see beyond the myths and stereotypes. With teams based in the UK, Australia and the USA, Fallon & Wolf exists to find money and fans for our clients, wherever they are.