Fanny Fit

Thongs designed with female anatomy in mind. We are a startup, founded in 2023 by two friends who had a mutual frustration: the thongs on the market seemed not to take the average female body into account. From narrow gussets, to uncomfortable fabrics in direct contact with sensitive skin & seams down the middle, priority in the thong market seems to be given to being 'sexy' and keeping costs low, whereas we are convinced priorities should lie elsewhere. This motivated us to design thongs for women: with a wider gusset and strategically placed seams we fight shifting of the underwear and make sure everything stays covered throughout the day. Moreover, the hygienic lining goes all the way up to the top so only super soft fabric is in direct contact with all parts of the vulva & discharge struggles are prevented - even with our designs that include lace. We are so happy that we are able to provide more women with underwear that is actually designed for them and their bodies.