Farah Trading Co

Founded in 2015 and operated until 2023, the company partnered with luxury hotels, wine tourism brands, cultural institutions, and small-batch producers to offer curated travel itineraries, on-the-ground experience and imported DTC goods. Though Farah Trading Co sunseted in 2023 due to shifting market conditions, its brand lives on—in the artisan products found in homes across North America, and in the travelers who continue to explore Portugal through experiences they first discovered as Farah customers.