FARIDA AKTER

SEO stands for Search Engine Optimization. It refers to the practice of optimizing various aspects of a website or online content to improve its visibility and ranking in search engine results pages (SERPs). The primary goal of SEO is to attract organic (non-paid) traffic to a website by making it more relevant and accessible to search engines like Google, Bing, and Yahoo. SEO involves a combination of technical, on-page, and off-page strategies to enhance a website's chances of appearing higher in search engine results when users search for specific keywords or phrases