Farmstand (acquired)

Farmstand was a B2B health-tech company described as the “Sweetgreen for office cafeterias.” Our mission was to improve human health through "food as medicine", served in workplace cafeterias and supported by a proprietary pre-order app. Founded in 2016 and acquired in 2023, Farmstand raised $5M in venture capital and debt from top-tier VCs and a Meta board member. We secured strategic partnerships with three of the world’s largest foodservice providers, Compass Group, Aramark, and ISS, and partnered with delivery giants Deliveroo and Uber Eats. Through these relationships, we launched 36 locations across the UK, combining physical concessions and online storefronts. We operated 11 branded concessions inside leading corporate offices, including JPMorgan, Barclays, BlackRock, BP, and KPMG, through on-site partnerships with Compass Group, Aramark, and ISS, and managed 25 online storefronts via Deliveroo and Uber Eats, consistently earning a 4.5 out of 5 average customer rating. To accelerate growth, we also signed two franchise agreements to expand to 150 locations across Europe. Farmstand was a Certified B Corp, committed to measurable environmental and social impact. The concept was inspired by what one of our co-founders began eating after a cancer diagnosis: real food, mostly plants, thoughtfully prepared to help people live longer and live better.