Fast & Up

Fast&Up is the active lifestyle brand of Novelty Pharma, a Swiss pharmaceutical company, established in Lugano in 2001 by Dr. MASSIMILIANO BARATELLI with the objective to become a market leader and solution provider in effervescent technology for the efficient delivery of novel healthcare and nutraceutical products. With over 20 years of R&D and manufacturing experience in effervescent products, Novelty Pharma is the science behind Fast&Up. A lab that is overlooking the picturesque and beautiful hills of Lugano in Switzerland was the place where Fast&Up brand saw the light. The Baratelli family has always been sports lovers and it was one of those eventful discussions with some bikers which led to the start of a wondrous journey into the world of Nutrition for an active lifestyle. The year was 2006, and the discussions with cyclists and numerous other sky-runners pointed to unmet needs – and here was a company which took pride in being a world class effervescent manufacturer. Can we make a product which is effervescent with the right ingredients, unbeatable mix of vitamins, amino acids, boost energy and aid in recovery? The answer was a resounding Yes! Easier said than done. The road was filled with hurdles, but with passion and competency; dreams do come true. After multiple attempts at getting the right mix of efficacy, taste, flavor and also imagined perception – the lab in Lugano was ready to start the tryst with the outside world. The verdict was unanimous. Effervescent tablets had delivered! We had the right mix which gave results over a period of time. Faster absorption and better bio-availability was an unbeatable combination. A product was needed, which was easy-to- use, practical and fast that gives the desired results – that’s Fast&Up It heralded the development of a platform of products for nutrition where each product addressed a specific need of an health enthusiast or a sports lover.