FAW Munich - Advanced Design Centre

In 1958, the inception of the "Hongqi" brand marked the beginning of an iconic automotive legacy. Over the years, "Hongqi" cars evolved into the preferred choice for Chinese leaders and pivotal national occasions. Throughout the 1960s and 1970s, the Hongqi car proudly represented a flagship emblem of China's burgeoning automobile industry. Transitioning in the late 1970s, Hongqi underwent a strategic shift toward market-oriented and commercial endeavors. In 2018, the Hongqi brand unveiled a novel strategy and design concept, catalyzing a notable surge in market sales and facilitating a steady expansion into the global export landscape. The essence of the Hongqi brand is "new nobility", "new exquisiteness" and "new feelings." This concept seamlessly blends elements of traditional oriental culture with cutting-edge global trends, advanced technology and refined emotional experiences. This leads to the creation of exceptional products and services that embodies a harmonious fusion of heritage and modernity.