Feature Stores

Feature is a multi-brand retail store and online shop located in Germany. As a fashion store that carefully selects from a wide assortment of international brands, we create a lifestyle destination with a global perspective. With four distinctive locations in Hamburg, Hannover, Oberhausen and Munich, we offer a diverse range of international brands. Born out of desire, Feature opened its first location 2011 in Munich and quickly built up a local community. Maintaining the same principles, it didn't take long until two more stores opened its doors in Hanover and Hamburg. Our dedication to providing a shopping experience on the highest level is reflected not only in the carefully selected international brands but also in our in-house private labels. Feature has evolved into a lifestyle encounter, showcasing finest fashion and music. Our ambition to elevating your experience goes beyond apparel; we’re sourcing a selection of exclusive footwear, headwear essentials and accessories. Our mission is simple: to become the most popular multi-brand store in Germany but also to build a committed community around us.