Smug

We help people wear smiles with boutique and customised face wear. For every Smug we donate another to a UK foodbank. We champion small businesses with an all UK supply chain. Designed in Lincolnshire, Smugs are digitally printed on organic cotton in a family owned textile mill in Staffordshire, before being hand-cut in Nottingham, with stainless steel nose clips and adjustable toggles arriving from Leicester. Expert seamstresses finish the Smug with a woven label made in Pembrokeshire. Each Smug passes through the hands of at least six people(excluding the postie!) before dropping through the letterbox in 48 hours.