Felicity & Ink

Founded by Newcastle Upon Tyne based Artist, Designer and Illustrator Joy-Louise Waterman. What started out in 2017 as an Instagram account where I shared my artwork under the alias Felicity & Ink. I started to monetise my content and turn it into a business around 2019, after two years of sharing my work, as I was getting a lot of questions about my process. This led me to start sharing tutorials online, and eventually I created my first How To Draw Book which was Garden Flowers in February 2020. Since then I've brought out 4 more self published books. Every single book has been drawn, designed, published and marketed by myself. I've sold them at a few places online alongside my own platforms, including Not On The High Street, on TV through The Craft Store and wholesale. Alongside creating How To Draw books, I publish tutorials, classes and inspirational art based online via my website felicityandink.com, Instagram, YouTube and Patreon.