Ferevo

Ferevo allows brands to provide their mobile ads to Messaging and VoIP apps when relevant to users' conversations. Brands simply chose their targeting preferences and bid on keywords. (Ferevo is similar to Google Adwords or Bing Ads, but used for "conversation" instead of "search"). For example, if someone texts from a downloaded messaging app, "What kind of pizza should we get?" an ad for Dominos might be displayed instead of a generic banner ad.