FERN

FERN is an independent service design practice led by Daniela Passa, specializing in human-centered design, systems thinking, and participatory research. FERN partners with public institutions, cultural organisations, and mission-driven teams to co-create inclusive, accessible, and meaningful experiences. From digital services to learning environments, FERN designs with people, not just for them, using research and collaboration to shape strategies and services that matter. Rooted in values of inclusion, adaptability, and care, FERN’s mission is to design for impact and support better ways of working, connecting, and learning.