Field Agent UK

Field Agent leads the global market in crowdsourced Shopper research. Our Shopper Insight studies over the last 5 years have confirmed that in all Grocery categories typically 70% of Shoppers will decide what product to buy when at the fixture. With a network of 200,000 Shoppers, we collect detailed feedback on their in-store and at-home experiences, including videos and photos, starting at just £40 per visit. We’ve partnered with major brands helping them gain insights into how people shop, what influences their purchases, and why. Client feedback indicates that our approach is more cost-effective than traditional methods like Accompanied Shops or exit interviews and provides richer and more authentic Shopper insights, complete with videos and photos captured in the moment at the shelf covering topics like: How well your products are displayed in store (with our Ai tracking model to support “Perfect Store”) What has most impact on Shoppers and why? How are Shoppers choosing what to buy and why? How well products are delivering customer satisfaction, supported by online retailer reviews Ultimately our aim is to assist you in implementing the principles of the perfect store and gaining a deeper understanding of it’s impact on Shopper behaviour - what is driving purchase decisions in store and why. Get in touch with Robin Shuker on 07803 610684 or robin@fieldagent.co.uk