Fifth Shelf

Fifth Shelf is an ecommerce accelerator for established brands scaling across Amazon and beyond. Through our DWP model, we buy inventory upfront and invest an additional 5% into advertising. Once the partnership begins, our services activate with no cost or risk to your brand. We handle marketplace strategy, creative, content, DTC buildout, and external traffic—driving growth across channels with expert execution. Partners gain access to real-time data and reporting through our dashboard, ensuring full visibility across performance, advertising, and logistics. For brands not ready for DWP, our CSP model provides targeted support across ads, listings, and creative—without bloated retainers. Backed by industry partnerships, it removes guesswork and accelerates results. We run bi-coastal fulfillment centers, manage inventory, prep, and DTC delivery, and provide discounted shipping rates to our partners. In 2024, we generated over $30 million in revenue. Over time, we’ve shipped millions of units and managed more than 20,000 SKUs. We act as an extension of your team—bringing capital, execution, and accountability to marketplace growth. Built by operators, powered by data, we grow brands with skin in the game.